ANNABEL MARTH

DIGITAL MARKETING

I love filling my life with positive, fun loving people and creative challenges. I have proven skills in website management and graphic design, balanced with people and project management ability.

Employment

  • Digital Marketing Specialist2015 - Present

    Amerisure Insurance

    • At Amerisure, I work to increase awareness through the strategic use of digital marketing tools and social media platforms. Here I am able to use my background in marketing and communications to help the Company and our partner agencies effectively leverage the digital space.
    • I guide and execute our digital marketing strategy. This includes creating content for our intranet, MyAmerisure, as well as our company website www.amerisure.com, the Amerisure Insights blog and our social media presence here on LinkedIn.

  • Director of Marketing2014 - 2015

    College of Healthcare Information Management Executives

    • Responsible for the marketing strategy, direction and implementation for the association.
    • Manage and monitor email marketing campaigns.
    • Event promotion through multi-channel marketing including mobile event app, digital ads and email campaigns.

  • Marketing Coordinator - Digital Content2012 - 2014

    Amerisure Insurance

    • Responsible for guiding the design and developing online content for external and internal company websites and blog.
    • Management of internal corporate communications calendar and SharePoint intranet.
    • Project lead on award winning website redesign.
    • Developed and implemented an integrated social media content strategy.

  • Contributing Creative2009 - 2012

    Future Help Designs

    • Developed and managed two company websites.
    • Defined and implemented corporate communication print, digital and social media strategies.
    • Designed for print, web and mobile including brochures, posters, product sheets, compan websites, email newsletters and mobile iOS apps.

  • Marketing Coordinator2002 - 2011

    Mortgage Center

    • Designed and maintained several corporate websites including copywriting, web-graphics, html and css coding.
    • Managed projects with print budgets ranging from $1,000 - $18,000.
    • Coordinated direct mail campaigns with thousands of recipients.
    • Produced and in many cases designed print newsletters, email newsletters, brochures, posters, banners, golf flags, window graphics and envelope ads.

Education

  • Bachelor of Science, Marketing2002

    Northern Michigan University

    Business oriented curriculum with a focus on marketing.

  • Oakland Community College2008

    Dreamweaver and Flash courses.

  • Oakland Community College2009

    HTML and PhotoShop courses.

Professional Skills

  • Marketing Strategy

  • Project Management

  • Website Management

  • Content Management

  • Social Media Strategy

  • Copywriting

  • Copyediting

  • Press Releases

  • Print Newsletters

  • Email Newsletters

  • Website Design

  • Web Graphic Design

  • Mobile App Design

  • Brochure & Poster Design

  • Google Analytics

  • WordPress

  • SharePoint

  • Kentico

  • HTML

  • Photoshop

  • Illustrator

  • Constant Contact

  • Event Mobi

  • Cvent

Download resume as PDF format
Some of the projects I'm proud of

Contact info

  • Novi, Michigan

  • Email: annabelmarth@gmail.com
  • Phone: (313) 437-2795
  • Website: www.AnnabelMarth.com

Let's keep in touch